Founders’ Statement

We all know something is not right. We all feel disconnected in ways we can‘t quite articulate, but we know are real. We know that disconnection is impacting our relationships, our politics, our economy, and our lives in ways that we do not fully comprehend.

It’s time to get it back.

Object permanence is the understanding that things continue to exist even when you can’t see them—just like how your favorite music lives on in the grooves of a vinyl record, waiting to come alive again every time you drop the needle.

The grooves are an imperfect analogy of the moment the music was created and captured. When you spin the disc you release music from captivity, to live again.

Records are permanent and whole. Not pieces of an album floating in...and out...across the web. They cannot be taken away if Apple decides to stop paying the artist (unless the biggest pop star in the world protests), or an artist pulls their music because Spotify is turning their song into AI for killer robots.

Here Are the Artists Who Have Ditched Spotify Over Its CEO’s Military Tech Ties

King Gizzard and the Wizard Lizard, Xiu Xiu and Deerhoof are among the artists to leave Spotify over Daniel Ek’s ties to the defense company Helsing.

Rolling StoneJon Blistein

Object Permanence is rooted in music, but goes beyond it. It’s the developmental milestone that helps us understand touch, connection, that lets us feel safe. Without Object Permanence, relationships wouldn’t exist, nor would abstract thought and creativity, not even love. Object Permanence makes us human.

Humanity needs Object Permanence to survive. We hope to give everyone a bit more of it.

Put down your phone.

Listen to more records.

With a friend.

It’s that simple.

It’s Object Permanence.